What is the primary role of the Life Insurance Council in the industry?

The primary role of the Life Insurance Council is to promote industry interests and enhance public trust. This organization is crucial for representing the life insurance sector, advocating for its members, and fostering a positive perception among consumers. The council works on various initiatives, including education and awareness campaigns, to inform the public about the benefits of life insurance and the protections it offers. By focusing on consumer trust and maintaining high standards of conduct within the industry, the council plays a vital role in ensuring that the life insurance marketplace operates effectively and ethically.

This emphasis on promoting the industry's interests helps create a stable environment where consumers can feel confident purchasing life insurance products, which is imperative for the overall growth and sustainability of the industry.